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Branded Videos
Project Details
For: Edulie Suite
Date: 2020
Learning Solutions: White board animation
THE CHALLENGE
In a sea of podcasts already existing, Edulie Suite sought to increase listener engagement for the This is My Teacher Voice Podcast.
Had no clear brand design for anything outside of web designs.
THE SOLUTION
Identified the brand design colors and the color blocking style
Incorporated the brand style into white board animation sans the physical hand
Pulled a short audio clip from an episode from the This is My Teacher Voice podcast to be animated
Incorporated compositions of video development to create seamless transitions from scene to scene
Characters designed based on the features of the podcast guests
THE RESULTS
An increase of podcast episode downloads
Increased engagement, including comments and shares, on Facebook on the animated short over the podcast itself
Clearly identified brand design that is simple enough to replicate for future episodes
WHAT THE FINAL PRODUCT LOOKS LIKE
Tools used: Vyond Video Animation, Audacity, Zencastr
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